Let’s Make It Happen
I help founders and build things.
Diving in the details—solving problems, refining ideas, and building something meaningful—is where I thrive. It’s what I’ve always done: show up, listen, and help turn a vision into momentum.
With that— how can I help?
With deep roots in CPG and retail, I bring a 360° view of what it takes for emerging brands to not just survive—but thrive. I’m Rachel Krupa, founder of The Goods Mart and Krupa Consulting.
I have two decades of experience and have helped launch and scale brands such as Thrive Market, Our Place, Tastemade, and Goop’s wellness vertical—blending strategy, storytelling, and scrappy know-how to turn big visions into household names. As a founder myself, I get in the weeds, ask the hard questions, and help brands grow with purpose.
Featured in: New York Times, Forbes, Fast Company, Modern Retail, Vogue, Wall Street Journal & TODAY Show as highlights!
Services
New Marketplace Opening
With 20 years of food and beverage industry experience and six years of hands-on operational expertise, including the successful opening of four stores, we offer the seasoned guidance and support needed to establish your new marketplace. Our aim is to position the marketplace for immediate and sustained success, delivering a curated and innovative shopping experience for your customers. This proposal details the services we will provide to ensure a smooth, successful launch and ongoing operation..
Founder-to-Founder Strategy & Support
As the founder of two businesses and a partner to over 100 brands throughout my two decade + career, I love helping founders get what they need to grow. I take a collaborative approach—fully immersing myself in your brand, listening closely, asking the tough questions, and identifying the opportunities (and roadblocks) that matter most. I think like a founder because I am one, which means I’m not just offering advice—I’m right there with you, helping build the strategy, structure, and momentum to take your business to the next level. Consider me an extension of your team.
Let’s Work Together
Interested in working together? Fill out some info and I will be in touch shortly. Can’t wait to hear from you!
EMAIL: rachel@thegoodsmart.com
@rachkrupa